Yes, it's a niche product. Yes, it's endlessly useful, and no, no one else has it. If you've ever longed to say something in response to the thousandth, completely unimaginative, boring "Baby on Board" sign you've been forced to read while waiting in traffic, this is the product for you. If pre-printed bumperstickers have never been right for you, then Thought on Board is for you. If you think differently than most other people, Thought on Board is your product. Take a look at the banner on the front of our website and see how people are using them.